Light up my legs

This is not actually a concept but it is an ad compaign for the Dr. Scholl’s wooden-soled and orthopedic sandals . They’re sold in practically every pharmacy and a quite vast assortment of styles are displayed in street drugstore windows.

It looks like a trendy piece of interior design.


The Creative Director:Federica Ariagno
Art Director
: Erick Loi

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