In such a tech-savvy world, an increasing number of consumers are using social media, the web and phone apps to purchase products. There was once a time when you had to pop down to your high street to buy something for your home. If you needed a new light, dining room table or chair, you had to hit the pavement to get the item in-store.
However, all of that has now changed. Nowadays, many consumers are buying sofas for their living room and beds for their bedroom, using the latest technology.
A quick search on my iPhone, typing ‘home furniture’ into the search bar of the App Store, I have found some of the following:
What brands have apps?
- Chaplins Furniture
- CSL Sofas
There are various brands that offer an app, to help you purchase products from their store in a quick and easy-to-use fashion. However, there are also many other businesses that have mobile-friendly websites, which allow you to access their site from your mobile phone device.
This means there is no hassle of trying to get to a computer, or disappointment when the pages take forever to download!
How do they work?
Install the app on your phone and then select certain categories, be it bedroom or living room. Here you can scan selected pages and access products for more information.
Most of the apps feature catalogues of the products. Ikea alone has over 350 images showing 1000 products out of the total 10,000 products they sell. The catalogues usually feature a picture of a room with all the items in it, like real-life, allowing you to touch a product which you are interested in.
What is more, many of the apps also feature a Google mapping type device which locates your current position. You might need to allow this in your phone’s privacy settings but when you do, the app can show you the nearest stores so you can go and look at the item in person.
Let’s take Debenhams for example.
1. This is the first page that you will see when you download the app. Go to the tab ‘shop’ and here you will find various categories.
2. Click “home & furniture”.
3. Here you can choose from the inner categories such as dinnerware, bathroom accessories and furniture.
4. Within furniture itself, you can find tabs for armchairs, cabinets and beds.
6. Now you can browse through the products to find the ones that you want. It couldn’t be easier!
So as you can see, it has never been more important for businesses to utilise such technology and target these platforms, to cater to modern society’s needs.
As a consumer, the world is your oyster when it comes to buying furniture for you home. You can search the web on your iPad, check out the apps on your smartphone, and go in-store to have a look at the product. The possibilities are endless!
This article was written by Lauren Grice on behalf of AHF, the leading experts in high quality, affordable furniture for the home. Visit AHF.co.uk today to decorate your house in stylish, on-trend furnishings.